The Pusheen Box Website Redesign
A popular subscription box for your furry friend
Year, Duration
2021, 2 months
About
The Pusheen Box is an official licensed quarterly subscription box containing adorable accessories, limited edition merchandise, and more! With over 200k followers on instagram, this box has become so popular that our company decided to make another box… The Cat Kit!
Role
Graphic Designer
Team
Lead Designer (me)
Creative Director
Target audience
Similar as before, mid-20s to 30s women who enjoy cute things, but now for their cats!
Skills
UX Design
UI Design
Branding
Project summary
Redesigned the pusheenbox.com website using Pusheen’s assets. The purpose of this redesign was to incorporate the new subscription box, the Cat Kit (previously called the Kitten Around box before launch) into our current Pusheen box website, which only sold 1 box at the time. The main project was to redesign the homepage/landing page.
01. GOAL
Launch the second Pusheen Box - the Cat Kit
To make the distinction of the two Pusheen boxes - Pusheen box (for humans) & the Cat Kit box (for cats). This is the landing page for customers to choose which box they would like to indulge in!
02. CHALLENGE
Adding a second box to the site may lead to confusion
Our main concern was returning customers will not realize there’s a new box on the site and buy the wrong box. This was our first licensed box with two subscriptions on the site so we needed to make it as clear as possible.
03. SOLUTION
Distinguish the two boxes visually as much as possible
The mint color was used to represent the new Cat Kit box. This was the main way we distinguished the boxes from each other. We also made separate pages for them in the navigation bar, used different graphics, and copy to make sure the customer knew exactly what they were buying.
STYLE GUIDE
We used the Pusheen brand colors for the redesign
We also used Pusheen’s main font Futura PT throughout the entire site as it looks the best on web
FINAL LANDING PAGE DESIGN
I worked closely with my creative director and Pusheen's licensing team to make sure the landing page accurately depicted Pusheen's character.
PAST BOXES TAB
Here customers can see what product came in previous boxes so they can get a feel of what to expect.
PAST BOXES TAB
Here customers can see what product came in previous boxes so they can get a feel of what to expect.
